DiscoverThe Room Where It HappenedBrutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand
Brutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand

Brutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand

Update: 2025-09-16
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What happens when a teenager takes control of her own brand? For JoJo Siwa, it meant signing a deal that wasn’t perfect, betting on herself anyway, and later realizing the power of knowing her worth.


In this episode, JoJo shares how a simple bow became a global phenomenon, the challenges of rebranding from child star to seasoned entertainer, and the behind-the-scenes lessons of navigating major partnerships while staying true to herself.


It’s a candid look at choices, authenticity, and learning when to take risks, and when to renegotiate the terms of your own success.


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Brutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand

Brutal Business Lessons From Child Star JoJo Siwa | Celebrity Endorsements & Creating a Personal Brand